the word blog repeated around a globe
Blogging and writing

How to Increase Backlinks to Your Blog

What are backlinks and why do they matter? Backlinks are when other websites link back to yours. This is good for a couple of reasons. One, it makes it more likely that people will make their way to your blog, and two, it makes search engines like you more, which also makes it more likely… Continue reading How to Increase Backlinks to Your Blog

Google search engine optimization
Blogging and writing

Easy SEO Basics for Bloggers

Search engine optimization (SEO) can seem pretty intimidating at first.  However, there are some SEO basics that any blogger can implement that will not only make your posts more search engine friendly, they'll probably be more reader-friendly.  In addition, WordPress looks for similar elements when making post recommendations to users in the WP Reader, so… Continue reading Easy SEO Basics for Bloggers

Blogging and writing, Mental health

Reflections on Upgrading to the WordPress Business Plan

It's been almost 7 months since I upgraded to the WordPress business plan, so I thought I'd reflect on how it has changed my blog, both good and bad. Plugins The business plan lets you install plugins to perform specific functions on your site.  Basically, you load the plugin onto your site, tweak the settings,… Continue reading Reflections on Upgrading to the WordPress Business Plan

the word Google under a magnifying glass
Blogging and writing

Do Long-Tail Keywords Matter for Your Blog?

First off, what the heck are long-tail keywords?  They're a search engine optimization (SEO) strategy that can make it easier for people to find your posts using search engines.  Even if you don't know and don't particularly care what SEO is, thinking about your blog post titles in terms of long-tail keywords can still be… Continue reading Do Long-Tail Keywords Matter for Your Blog?

Using search engine webmaster tools – Google search console logo
Blogging and writing

Using Search Engine Webmaster Tools with Your Blog

If your blog is brand spanking new, chances are no one is going to be arriving at your site view search engine results.  Gradually, though, you'll start to notice in your WordPress stats that you're getting a trickle of visitors from search engines like Google and Bing.  So how are people finding you? Setting up… Continue reading Using Search Engine Webmaster Tools with Your Blog

backlinks to boost domain authority score
Blogging and writing

What Is Domain Authority and Should You Care?

Have you ever heard of domain authority?  If not, don't worry; I hadn't heard of it either until not that long ago.  I think the first time I heard of it (or at least paid attention) was when I read a post by Jenny in Neverland. What is domain authority? Domain authority (DA) is a scoring… Continue reading What Is Domain Authority and Should You Care?

evergreen pine branches
Blogging and writing

Evergreen blogging and the WordPress reader

Lately I've been getting quite a few notifications each day about people interacting with some of my older blog content.  In fancy internet parlance, this is a sign of "evergreen content", material that's still good long after it's published. That's great, but it makes me curious how it happens.  New content is easy enough to… Continue reading Evergreen blogging and the WordPress reader

Google search engine optimization
Blogging and writing

The Doofus-Friendly Guide to SEO for Bloggers

I'm not ashamed to admit that I fall into the doofus category when it comes to this kind of thing, so if I can figure it out, you certainly can too.  Okay, let's get started with this user-friendly guide to SEO for bloggers! Links Links are a good thing.  There are a few different kinds… Continue reading The Doofus-Friendly Guide to SEO for Bloggers