For this week’s blogging chat, I thought it would be interesting to talk about people’s blogging goals. That’s not to say that you need to have goals; there’s nothing the least bit wrong with cruising along at status quo.
Posting frequency might be one area where people have goals for their blog. My plan is posting 6 days a week, but it’s not a goal in the sense that I care whether or not I stick to it. If it happens, it happens, but if it doesn’t, I’m fine with that too.
Stats is another area where people may have goals. This is tough, though, because your control over stats is very limited. In addition, a lot of stats aren’t very meaningful. Follower count is a good example of a stat with limited meaning; less than 1% of my “followers” actually follow my blog. I used to come up with an estimate at the beginning of each year as to how many followers I’d have by the end of the year. My guesses were actually fairly accurate, but I’ve stopped doing that because I just don’t care at all about the follower number anymore.
I have a very vague goal of increasing the search engine traffic to my site. I say vague because I don’t have any numbers or timeframe in mind. Rather than caring about it as a vanity thing, this is primarily about sticking to one of my core purposes for blogging, which is getting the word out about mental health-related issues.
Another potential goal area I can think of is learning new things. Ever since I started blogging it’s been my goal to keep learning more about blogging. Search engine optimization (SEO) was my focus for a while, and now I’ve shifted my learning focus to coding. I would eventually like to be able to create a child theme of the blog theme I’m using and customize it to do what I want it to do. That’s not going to happen anytime soon, though.
Now it’s your turn. Do you have any blogging goals, and if so, what are they?