I’ve come across a few blogs that have advertising packages, where other bloggers will pay to be featured as an advertiser on that blog for a month. The standard shebang seems to be showing the advertisers’ blog logos in the sidebar, doing a blog post featuring the advertisers and linking to several of their posts, and doing some social media shares. The prices for this that I came across were in the 5-20 £ range.
The concept seems weird to me. It’s not the advertising, full stop, that’s weird; I’ve seen bloggers advertise on social media and in Google search results, and if you have some cash to spare, that seems like a way to reach audiences that you wouldn’t have access to.
I’m curious how much demand there is. Different people offering ad packages seem to be featured advertisers on each others’ blogs, so I’m not sure what the deal is with that. It seems to me that if you want to access a blog’s readership, the best way is to get busy in the comments chatting people up.
I do think there is a side of blogging that’s more hustle and artificiality than the compared to the cozy on-Wordpress world. Some people use Twitter comment thread promo things to promote their posts in a “you comment on mine, I’ll comment on yours” kind of tit for tat. Not that there’s anything the least bit wrong with that, but it makes it more of a business-oriented exchange and less a personal one based on genuine interest.
Having been around the blogging world for a few years, it’s been interesting to see people branch off in different directions, including some in more businessy directions. It makes me glad that my blog has evolved the way it did, but at the same time, it’s good that there are lots of options for bloggers who are in it for a range of different purposes.
At this point, my only promotion strategies are Pinterest, which I actually like, and SEO, which I find interesting. Both help to bring in people that wouldn’t otherwise find my blog, although they’re not interactive the way fellow WordPress-ers are. That’s more than enough for me at this stage of the game.
What strategies do you use to promote your blog? Have you ever thought about advertising?