Blogging and Writing

Would You Advertise Your Blog on Someone Else’s Site?

blogging word cloud

I’ve come across a few blogs that have advertising packages, where other bloggers will pay to be featured as an advertiser on that blog for a month. The standard shebang seems to be showing the advertisers’ blog logos in the sidebar, doing a blog post featuring the advertisers and linking to several of their posts, and doing some social media shares. The prices for this that I came across were in the 5-20 £ range.

The concept seems weird to me. It’s not the advertising, full stop, that’s weird; I’ve seen bloggers advertise on social media and in Google search results, and if you have some cash to spare, that seems like a way to reach audiences that you wouldn’t have access to.

I’m curious how much demand there is. Different people offering ad packages seem to be featured advertisers on each others’ blogs, so I’m not sure what the deal is with that. It seems to me that if you want to access a blog’s readership, the best way is to get busy in the comments chatting people up.

I do think there is a side of blogging that’s more hustle and artificiality than the compared to the cozy on-Wordpress world. Some people use Twitter comment thread promo things to promote their posts in a “you comment on mine, I’ll comment on yours” kind of tit for tat. Not that there’s anything the least bit wrong with that, but it makes it more of a business-oriented exchange and less a personal one based on genuine interest.

Having been around the blogging world for a few years, it’s been interesting to see people branch off in different directions, including some in more businessy directions. It makes me glad that my blog has evolved the way it did, but at the same time, it’s good that there are lots of options for bloggers who are in it for a range of different purposes.

At this point, my only promotion strategies are Pinterest, which I actually like, and SEO, which I find interesting. Both help to bring in people that wouldn’t otherwise find my blog, although they’re not interactive the way fellow WordPress-ers are. That’s more than enough for me at this stage of the game.

What strategies do you use to promote your blog? Have you ever thought about advertising?

Blogging Toolbox

The Blogging Toolbox has tips and tools that are relevant and useful for the average blogger.

39 thoughts on “Would You Advertise Your Blog on Someone Else’s Site?”

  1. If you use your blog to generate income then I suppose advertising is a good thing. For someone like me, promoting my blog is the last thing on my mind LOL

  2. 🙂 Believe it or not, I do not go out of my way to promote my blog.

    However, I do use the services of Mix and Pinterest to share my blog’s content on an occasional basis.

    The best approach, in my opinion, would be to utilize SEO (It provides a blogger with added visibility on search engines).

    To answer your question, I would say, “No, I would not advertise my blog on someone else’s site!”

  3. Nope, I don’t see the appeal of advertising. Just like YouTube, it seems to be a ton of work for little money. I prefer a genuine sense of community. If they’re any good, they probably would just need SEO and plenty of word of mouth.

  4. I agree with all the comments, I want to ‘promote’ my blog because I would like to share the tools and techniques with everyone but I wouldn’t do that by advertising on someone else’s blog and would much prefer to promote it by word of mouth…it feels more genuine.

  5. Hmm I can’t say I’d want to advertise my blog on someone else’s blog, certainly not in a paid-for capacity. I’ve seen blogs that have side bars with things like ‘blogs I also follow’. That’s a cool idea, but it’s not about money. I do understand how hard it is to get the word out about your blog, especially beyond the scope of what you can seem to manage through more genuine means. I can see the appeal more for things like promoted content on social media because that would then, hopefully, reach an audience you couldn’t have otherwise tapped into. I’m not sure I’d do that myself, but I’m such a tight arse that I’d never pay for it 😆

  6. I hate everything about advertising, marketing, and promotion, especially online. I’ve actually taken my blog off auto-posting to FB and twitter because I find it irritating to see other people’s stuff that way. COMMENT WIH A LINK. Interact. Show interest in other people’s work. That’s the best way to attract readers. I used to show a blogroll on my site, but since people rarely visit the homepage these days, it doesn’t seem worth the bother of constantly checking it myself to make sure all the links work. I do have my posts auto-flop onto my KDP Amazon profile just so the thing has new content daily without any effort. But no one visits that or comes over to my blog from there ever since my one stalker got bored. I have never paid for an ad and can’t see myself ever changing that!

    1. I had Amazon show my blog feed, but I was never getting any visitors that way, and I decided recently that I probably didn’t want all of my blog stuff showing up there anyway.

  7. I think the only valuable thing about advertising on other blogs would be the backlinks. Otherwise, you can simply comment and other readers will want to chat or check out your blog. But comment links are “no follow” so you don’t get backlinks to help out SEO.

    Which also means that advertising on a low domain authority or high spam score site would be a waste of money.

    1. Would the backlinks last longer than a month, though? I would have thought they’d take them down at the end of the month-long advertising period.

  8. I’m not all that interested in advertising, but nothing wrong with it, for sure! I guess it would depend on your specific goals for blogging!! I’ll sometimes use my blog to promote my books! That’s more fun! I guess it’s just a matter of preference!!

  9. I’m like you in that I blog for the joy of sharing information and for engaging with readers. I’d never pay for advertising as my blog is indirectly an advertisement for my business, as it boosts my sites SEO.

  10. I think it was handled correctly and professionally without being intrusive, it can be a good thing. I came from a background of marketing, promotions and advertising in the entertainment industry from the 80’s and 90’s and to a certain degree in the early part of the 00’s … but it always comes down to how it is handled.

    In some ways the very simplistic inclusion of a person’s blog on a post is still advertising – but it’s not in your face. Despite my advertising background for fashion and the music industry l still can’t stand intrusive and moving popups and non permission advertising – BUt – handled smoothly it is a great way to advertise that not many take advantage of properly.

      1. Totally, the air around me has been known to turn blue with such advertising and for the love of everything sane in this world Ashley don’t start me off on non permission emails hahahaha 🙂

  11. Seems to me there are many different reasons to blog, and business is one of them. I’m a life coach, my blog is great way for people to get to know me and see what I’m about, and if they think I’d be a good match for them as a coach, as well as offering free insights and advice about dealing with the various issues of life that I help people with.

    So, blogging is a form of advertising, just a more personal one. I can see paying to advertise on another blog as a useful strategy for some people, depending on their goals.

  12. I imagine you can tell I don’t promote my blog at all, lmao. If I was thinking about one of those advertiser packages I’d try to find a method to determine if they work. Maybe contact past customers and see if they saw not only increased traffic but increased traffic that stayed around. Maybe I’m a pessimist but I don’t think very many people hop from blog to blog because of ad banners.

  13. The only thing I’ve done is sponsored posts on FB, which seems to work pretty well. I’ve thought about doing that on Twitter or Pinterest but haven’t yet. Charging other bloggers to advertise their blog isn’t something I could ever see myself doing. It just seems kinda wrong somehow although if there are two willing parties I guess its cool.

    1. I’m not surprised that FB works well. They know everything about everyone, so it seems like they’d do a good job of targeting sponsored posts.

  14. Well, to me I would not use other blog to advertise my blog, I want to be me. I might not refuse if it’s free but paying for it ?…………

  15. I’ve lost count how many blogs I see do this now. Personally, I don’t agree with charging other bloggers to advertise. It just feels like the concept is money-driven, and less about genuine community. I’d happily talk about a blogger and why I enjoy their content on my blog or wherever, but I would never want to be paid for it.

    1. I don’t have a lot of contact with the money-driven side of blogging, as I don’t tend to follow those kind of blogs, but it’s definitely a different world than community-focused blogging.

Leave a Reply