Most of what I see turning up in my WordPress feed is bloggers’ original content, but not always, so I thought we could chat about what the exceptions might be.
This is sharing another blogger’s content, either by hitting the reblog button or hitting the share button thingy in the WP Reader. Your reblog post will show an excerpt from their post and a link that takes you there.
When used occasionally, reblogs can be a great way to share each other’s work. I don’t currently follow anyone that’s a high-frequency reblogger, but earlier in my blogging days, there were a few people who typically reblogged multiple times a day, and I might see the original post and then a couple of people reblogging it. That was definitely excessive. If my WP Reader feed is busy, I’m likely to skip over reblogs.
On a side note, I remember some SEO tool was telling me I should optimize my older post on reblogs for the keyword reblop. I was very puzzled by this, until eventually I decided to Google it and discovered that’s the name of a porn site. Who knew?
Theirs + yours
Some posts will borrow from another blogger and then follow up with their own. That might involve a couple of paragraphs of copy and paste to give the background, or prompt questions, or whatever it might be, and then you take it from there with whatever you have to say. Or perhaps you find something that pisses you off and you feel inclined to rant about. It’s not fully original, but it’s still the blogger’s voice and ideas.
Sharing non-blog articles
Sharing articles from major sites can work well on social media, but it doesn’t translate well to WordPress. I remember a blogger who would get frustrated by her low stats, but the majority of what she was posting was links to articles she’d come across. Sometimes it works, and it’s certainly fine to include a link to an article within a post you’re writing, but I think that’s not really what people are looking to read when they’re hanging out on WordPress.
If you allow guest posts on your blog, do they have to be original? My emerging blogger series has kind of sputtered out, but I decided early on that I would allow people to share things they’d already posted on their blog. That’s not the best choice SEO-wise, but my priority was making it easier for new bloggers, so I was fine with that.
On the other hand, copying a full blog post without permission, even if it’s attributed to the original author, is still plagiarism.
Whether it’s cute animal videos, cool quotes or memes, or Bernie’s Mittens, sometimes non-original content is a lot of fun. Perhaps what’s important here is to makes sure there’s a balance so the audience gets a sense of who the blogger is and what their voice is.
Reposting your own content
Chances are a lot of your readers now never saw the stuff you posted two years ago. There’s nothing wrong with republishing your own content.
Is there anything else I haven’t thought of? Do you share much non-original content on your blog?