If you’ve been blogging for a while and you have either a contact form or an email contact listed on your blog, you’ve probably gotten messages from random people wanting you to link to their content. In case you’re wondering why, let’s chat about it.
Links matter to Google, and as a result, links matter to people who want attention from Google. Links show Google that people have an interest in your site, and therefore searchers might be interested too. There are various ways of trying to quantify this, such as domain authority, which is a system developed by Moz that gives its best guess as to what Google might think of your site.
You can slowly, naturally build up links to your site (aka backlinks) by interacting with others online. Or, you can try to do it faster. One way of doing it faster is through “blogger outreach”, which is a sufficiently mainstream strategy that marketing guru Neil Patel is writing about it.
The Neil Patel way is classy and there’s reciprocity. The one link I’ve ever inserted by request was from a site that offered to share the page I’d be putting the link on across their social media. It was a website I was already familiar with anyway, so that was a good fit.
The classy ones are few and far between on a smaller blog; they’ve got bigger fish to fry. Instead, we get the sketchy ones.
I very recently found out that marketers can sometimes tell if you’ve opened an email or not. Sounds creepy, right? Yeah. This explanation may not be 100% right, but the general idea is that there’s a tracker linked to an image in the email, and when you open the email, it fetches the image from the source, and boom, they know you’ve opened it. You can get around this creepy business by setting up your email so that it doesn’t automatically load images. No image loaded, they don’t know you’ve opened it.
I find that they typically send three emails, or sometimes four, before giving up. They will include a hyperlink to your blog post/page they want to put their link on. If they include a link to their site and you’re curious, don’t click on it. Copy the text of the link and paste it into your browser instead, because often, the actual hyperlink has a tracker so they know you clicked through from the email. So while I might write https://mentalhealthathome.org/, the link itself actually takes you to Youtube to watch a video of my guinea pig boys.
Another variation on this is random people wanting to do guest posts for your blog. Sometimes they will claim to be a “freelance writer”, and the email address they use is a personal email. It’s just another variation on wanting to get a link on your site. They may even offer to pay you an “administration fee.”
If you are interested in getting sponsored posts, random sketchy people is not the way to do it. Get Blogged is on legit avenue to explore that kind of thing.
If nothing else, these kinds of messages often provide amusement value. I remember when I first started getting them, though, I was rather confused as to what was going on.
Do you get many of these blogger outreach contacts, or anything similar to this?