As bloggers, some of us write for ourselves, some of us write for our readers, and many of us do some combination of both. But what about when certain kinds of posts are less popular?
Whether you’re writing more for yourself or for others, there’s no right or wrong, but there may be an approach that’s best suited to your blogging purpose. If you’re blogging for therapeutic purposes, you’ll likely be more focused on writing for yourself. If you’re blogging with the hopes of selling products or services, your focus is likely going to be more heavily on the side of your readers.
For those of us who write both for ourselves and for our audiences, the issue might come up that certain types of content are less popular with your readers. So, what then? Do you keep publishing that kind of content, or do you shelve it?
On my own blog, book reviews consistently get fewer readers than any of the other kind of content I publish. They’re often more likely to have evergreen staying power, but overall, they’re not attracting a lot of eyeballs.
I could draw two conclusions from that; either my book reviews suck, or fewer people in my. general readership are interested in that kind of content. Regardless of the quality of my reviews, I’m quite sure that the issue is the latter, not the former. So, what to do about it?
This is one area where I choose to write for me. I like doing book reviews; they’re a way to get more out of reading, I like how they fit into my blog, and I don’t really care if not as many people read them. That’s fine; I’m going to quite happily publish what I want to publish. Not everyone has to read everything I write.
If I consider my own reading patterns, there are blogs I follow that I only read certain types of posts and not others. I certainly don’t expect them to change to suit me. The more diverse a blog is, the more likely it is that not everything will appeal equally to everyone, and that’s totally okay.
If readership numbers are important to you, and you’re focused on trying to maximize views on all of your content, the only thing I would suggest is to give it a bit of time before you write off a type of content entirely. You never know what kind of older content may end up picking up steam as time goes on; I’ve been quite surprised in that sense with my own blog.
Overall, though, I would suggest that If you’re not sure if you should publish something, just do it. It’s your blog, which makes it your space to experiment. Your readers may be along for the ride, but you’re in the driver’s seat.
Have you noticed certain kinds of content on your blog are less popular? How have you approached that?