Blogging and writing

How to Increase Backlinks to Your Blog

How to increase backlinks to your blog – graphic showing different kinds of internet content

What are backlinks and why do they matter? Backlinks are when other websites link back to yours. This is good for a couple of reasons. One, it makes it more likely that people will make their way to your blog, and two, it makes search engines like you more, which also makes it more likely that people will end up at your blog.

How to check backlinks

There are a variety of tools you can use to get an idea of what sites are linking to yours, including the Ahrefs backlink checker, SEMrush backlinks analytics, and the Moz link explorer. They’ll all show you somewhat different link profiles.

Why? Because these tools don’t work by looking at your website. They have webcrawlers that meander about through the internet, keeping track of any links that they find. When you enter your site’s URL into the tool, it checks its database of the links its web crawlers have found, and shows you any links that it’s come cross that point to your site. Their web crawlers aren’t as free-ranging as a search engine’s, so they may miss links that you know actually do exist.

Write on other platforms

Doing guest posts on other sites is one way of getting backlinks. If mental health is your thing, a number of major mental health websites will publish people’s stories. The post Spread Your Writing Wings – Share Your Mental Health Story has details on that.

You can also get high quality backlinks by cross-posting on different platforms. Medium, Vocal, and Libero Magazine all allow you to publish content that’s already appeared on your blog. There are differing opinions online as to whether or not duplicate content is bad in the eyes of search engines, and Neil Patel’s site has an interesting article challenging the assumption that “if something appears twice online, asteroids and locusts must be close behind.”

Share on other platforms

In addition to your standard social media, Mix is a place to share some of your content and get backlinks at the same time.

You can syndicate your blog on Blogarama or Bloglovin, so that your new posts will automatically show up to your followers on those sites.

Blog directories

OnTopList is a general blog directory where you can submit your blog. For mental health blogs, Psychreg has an index of mental health blogs, as does MHBlogs.org.

Sites for authors

If you’ve published a book, setting up an author profile and book pages on AuthorsDB and BookLife can give you high quality backlinks. Female authors can use Shewrites to post writing-related articles.

Coffee time

The donation sites buymeacoffee.com and Ko-fi are another way of creating backlinks, especially if you do short posts linking to content on your site. You can do this even if you don’t ask for donations on your site, and your profile will still likely generate some views from within those donation sites.

Other sites

Influence.co is a site that helps brands and influencers to connect. I signed up for an account a while back but never ended up doing anything with it, but my profile there gives me a backlink from a site with a high domain authority (DA), which essentially means strong search engine cred.

Contently lets you create a portfolio of your work, including posts on your blog. Contently does well in search engine rankings, so it can be a good way to help people find you.

List.ly is a list-building site that’s a great source of link juice, and potentially a decent way for people to find your blog. You can also share the love with fellow bloggers by doing something like a list of 10 great anxiety blogs (including your own, of course).

Does any of this matter?

Short answer: no. Longer answer: if you’re wanting more people to find your blog via search engines, being proactive about building backlinks will help your cause. If you don’t care if people are finding you via Google or not, none of this is relevant to you.

And if you’re curious about other people’s link-y business, you can look up their sites the same way you look up your own. If you happen to look me up on Moz, you’ll notice that most of my top 10 domain authority links are included here in this post. Being a little creepy sometimes is rather fun, isn’t it?

A new blogger's guide to WordPress and blogging & writing tips from Mental Health @ Home

You can find more about blogging on the Blogging & Writing Tips page and in A New Blogger’s Guide to WordPress, which includes a guide to the WordPress block editor.

8 thoughts on “How to Increase Backlinks to Your Blog”

  1. I was just glad when I got to the bottom where you asked “Does any of this matter?” No! Great cos I’m only getting used to WP and all this SEO, Categories and Tags is way over my head. It’s all to much for me to take in.

    Don’t worry tho’, all the hard work into your research might come in handy for me one day — if I ever remember where to find it lol.

  2. 🙂 In regards to articles appearing twice on the internet, it is always better if the article originated on your blog.

    Google (as well as other search engines) will always know when and where the article originated from.

    Sites like Medium allow their users to add links from the original source.

    Mix seems to be a great place to share your work; it is one of those services that I use.

    I have never used Vocal, but I have noticed that it has an almost identical look to that of Medium.

    Thank you for educating your viewing audience on the topic of increasing the backlinks to their blog.

    1. Vocal originally didn’t allow articles that were published elsewhere, but they’ve since changed that policy. Unlike Medium, they don’t let you important a story from a link to its original source, but before they’ll publish an article they look to see if it’s been published elsewhere. When I submitted a story recently, their moderators found it on my blog and asked for verification that I actually had rights to it.

  3. I remember you talking about this when I first started blogging. I thought, oh well, I’m just new, one day I’ll get it. Nope! I still don’t get it.
    Although I see why back links are useful. I had a post and a link to that post was published on another side and now I’m getting daily views from it. So I know what is happening, I just don’t understand (yet) how to improve that.
    I guess I’ll try to keep writing good posts and maybe back linking will cross my path again.
    I read this with pleasure despite not knowing much about it 🙂

  4. “if something appears twice online, asteroids and locusts must be close behind” < I love that 😂 I wondered before about whether platforms like Medium use do-follow links for their contributors or not, if one assumes that do-follow counts as a backlink for DA rather than no-follow, which is often used. Great suggestions, Ashley! xx

    1. I like your new logo!

      Medium’s a bit weird. Moz picks up only a portion of my links from there, and it’s a mix of do-follow and no-follow, with no apparent rhyme or reason to the difference.

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