It can be rather satisfying to have a blog that’s neat and tidy. Sometimes they stay that way on their own, but if you’ve been blogging for a while or if you’re posting frequently, the garden can start to get a little wild. With a little routine gardening work, though, maintaining your blog can be smooth and easy.
Plant some links
Internal links, which are links between different posts/pages on your site, can help your site to be more cohesive, which is good for your readers, and can help with search engine optimization. Part of my weekly housekeeping is to look back at the posts from the previous week, and if I can think of older posts they relate to, I create some links. I did an older post on blog housekeeping, so after I publish this post, I’ll go back to the older post and add a link to this one.
This isn’t necessary, and for a lot of bloggers, it’s not remotely interesting. But if it is something that you want to do on your blog, doing it regularly can be far easier than going back and covering extended periods of time.
If you’re using external links, i.e. links to websites other than your own, it’s not a bad idea to use a broken link checker every so often. Pages get moved around on other sites, or sites disappear altogether, leaving you with a broken link on your site. I actually get an interesting view of former emerging blogger series participants who delete their sites, because all of a sudden the link on my site to theirs will show up as broken. Internet Marketing Ninjas has a broken link checker tool that will check links on up to 1000 pages on your site.
Check stats – the constructive way
When it comes to stats, absolute numbers aren’t necessarily all that meaningful, and all they’re likely to do is make you feel inadequate. Still, it can be interesting to see what’s going on with your site. I like to look at the Posts & pages stats for the last 30 days and the last quarter and see what people are looking at the most often. It’s also interesting to look at referrers in the last 30 days and last quarter. Those time frames are long enough that you can get a good idea of patterns, which is far more useful information than absolute numbers.
You may or may not want to do anything with that information. One suggestion for posts that seem to have ongoing popularity is to add suggestions at the end of the post pointing readers to another post they might be interested in. You may also want to spruce up those busier posts to make sure they’re looking their best.
The Moz link explorer tool will tell you your domain authority, which for most people really isn’t relevant. More interestingly, though, it will give you information about other sites that are linking to your site, and what pages of yours their links are point to. If you’re interested, it’s free to sign up for an account.
Do some weeding
Tags & categories
Categories are pretty easy to see if you’ve got any excess hanging around that you’re not using. With tags, though, you can easily accumulate loads of them. You can view a list of them under My Site > Settings > Writing. Recently I did a major tag clean-out for the very first time. I had 1200 tags. Yikes.
When you look at your long list of tags, WP tells you how many posts you have under each tag. If it’s only 1, that could be a candidate for deletion. Misspelled tags are another obvious choice to delete.
Depending on your WordPress plan, you’ll have a particular size limit that you’re allowed for all of your images and other assorted media. It may be useful to browse through your media every so often and weed things out, like images you’re no longer using or that you have multiple copies of.
Let’s say you’re looking through the Media section of My Sites and you come across an image you’re you thinking of deleting because you don’t think you’ve used it, but you’re not sure. If you click on Edit, one of the bits of info that comes up is the URL for the image. Copy that. Go into your posts section, click the magnifying glass to search, and paste in the image URL. Then you’ll see every post that’s used that image. That same thing can be done in the pages section. No results, then no posts are using the image. There may be another way of doing it, but I haven’t figured it out.
To make the most of your space allowance, when you’re downloading images from sites like Pixabay and Unsplash, choose a smaller size than the one it recommends that you download. If you’re creating images on Canva, it will probably default to having you download them in .png format, which is quite large. If you download in .jpg format, you’ll get a much smaller file size.
If you’re using a Mac, the Preview app is good for changing image sizes and formats. In the comments section of this post, Renard of Renard’s World mentioned that he uses the site TinyPNG to compress images.
If you’re self-hosted or have the WP business plan, the Smush plugin can be used to compress images. With smaller image file sizes, your site will load faster.
You may or may not want to go back and weed out or spruce up some of your old posts. One way to pare things down is to delete any old reblogs. Reblogs are useful when you first do them, but a reblog that’s 3 months old is probably just creating clutter.
Legit comments can sometimes end up in your comment spam folder. They’re a lot easier to spot if you stay on top of the spam folder, approving legit comments and deleting the rest. How often you do this will depend on how much spam you’ve got coming in.
Have a rutabaga party
Perhaps you’ve already noticed this, but I like the word rutabaga. And I mention it here to make the point that maintaining your blog shouldn’t feel like a chore. If everything described in this post sounds like scrubbing a toilet, don’t do it. Only do what works for you and your rutabaga party. Or something like that; it’s really not a very good metaphor here. But, just like maintaining your blog, bad rutabaga metaphors are just as valid as good ones. So keep your garden however you like it.
I’m thinking of trying out a new ask a blogger feature. I’ll answer questions people put forward about WordPress/blogging, and for any questions I can’t answer or find an answer to, hopefully other readers will be able to.
If you have any questions you’d like answered, let me know in the comments below. If there are several questions, I’ll answer them in a post next weekend; otherwise, I’ll answer any questions individually here in the comments.