No, Blogging Is Not Dying

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I’ve read a few people, both on WordPress and elsewhere, say that blogging is dying.  To that, I would offer a resounding hell to the no.

A quick Google search shows that people have been talking about this for the last 10 years, and given that I’m here and so are you, I would say that none of it really seems to have amounted to very much.

One of the arguments made by the blogging-is-dying folks is that it’s not a good way to make money.  To which I say no shit, Sherlock.  While some people are able to make some income from blogging, and a few rare people make a substantial amount of money, for the vast majority of people blogging has nothing to do with money.  Anyone who started blogging expecting to make a ton of easy money is probably either greedy or a bit of a doofus, and that particular segment of the population isn’t consequential enough to kill blogging as a whole.

If blogging was in fact dying, where might people be going instead?

Social media is an obvious answer.  Some people have essentially a mini-blog on Instagram.  Granted, I don’t use Instagram very much, but it doesn’t strike me as being a better way of blogging than an actual blog.  I see some people who are extremely active on Twitter, which can kind of serve as a diary-style mini-blog, but without the substance that would normally be found in a regular blog post.

An option that seems to be very popular is Youtube, and I’ve seen a number of WordPress bloggers who have started Youtube channels.

Podcasts are another option.  The site Podcasts Insights says that as of 2019 there are over 800,000 podcasts with over 30 million episodes.  In the U.S., 51% of the population listened to a podcast in the last year, and among listeners, the average was 7 episodes per week

While some bloggers may have moved over to these other platforms, and others will use a mix of these different platforms there’s still going to be a solid group of people who aren’t going to find them appealing.  Social media is a minefield and much more likely to increase stress compared to the WordPress platform.  While there can be trolls and drama sometimes on WP, it seems to be way less than on social media.

In terms of auditory formats like podcasts and Youtube, I can’t imagine that I’m alone in feeling like I express myself better in writing than in speech.  People have been expressing themselves using the written word for millennia.  I can’t see that abruptly coming to an end just because we could record a Youtube video instead.

While Youtube and podcasts allow for people to be doing other tasks while listening, not everyone processes auditory information well.  I have a much harder time trying to listen to a vlog compared to reading a blog post.  Listening to speech also takes quite a bit longer than reading, which means fewer chances to interact with different people in a given amount of time.  It’s a much more efficient use of my time to read blogs than to listen to vlogs/podcasts.

So, to people who say blogging is dying, I say feel free to move on along; the rest of us will be here, still blogging away.

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54 thoughts on “No, Blogging Is Not Dying”

  1. Blogging has changed I think. So many more blogs out there now.

    Many many more blogs to choose from.

    Then WordPress makes it easy to hit like without every reading a bloggers post.

    You get ten likes in less than a minute. How can you read ten posts in a minute.

    Money for trying to help through my blog has never been a thought.

    I guess you have to decide what you want.

    Money, hits, likes or trying to help others.

  2. Eph the pretty naysayers. Humanity is dying, too. Now what? Do we just stop living? I write to augment my therapy, which I’m almost certain most bloggers do to feed some facet of life. Great post, Ashley.

  3. I have no idea if blogging is dying. It would be good to see some data, but I don’t have time to search now.

    I would be surprised if Twitter and Facebook haven’t taken some traffic from the blogosphere over the last decade. This is subjective, but there definitely seem to be fewer Jewish blogs about now than ten years ago, although I suppose it could be that there are fewer ways of finding those blogs, or for me to find those blogs. There may be fewer Doctor Who blogs, but with that I’ve a stronger suspicion that it’s a mix of people moving to Twitter and me being out of the loop.

      1. Anecdotal evidence again, but there was a collaborative blog/website I used to follow where there were lively debates in the comments section. Over the last few years, the comments have almost totally dried up and it’s rare to get a single comment on a post. I think all the conversation shifted to the website’s Facebook page, although as I’m not on Facebook, it’s hard for me to be sure. I’m guessing more people are reading articles through links and shares on FB than on blog readers.

        1. I should clarify that I don’t think blogging is dying as such. After an initial disturbance, different media often supplement each other rather than replace. Radio didn’t replace cinema and TV didn’t replace radio. But I genuinely don’t know if there are fewer people reading and writing blogs and based on anecdotal evidence, wouldn’t be surprised either way.

          1. It’s hard to say. I’m certainly seeing lots of new bloggers getting started, and I see quite a few blogs growing steadily. WP offers quite a different experience than social media, so I think there will always be a segment of people who have no interest in shifting over to social media.

            1. Interesting. In my experience a lot of the Jewish blogosphere was based on Blogger, and a lot of Doctor Who fan blogs were on Livejournal, so maybe those specific groups have migrated elsewhere rather than to WordPress. WordPress offers a different experience to those other sites.

            2. LiveJournal was big years and years ago, when I started blogging (fifteen years ago). It allowed you to create communities with multiple members as well as personal blogs, so a lot of fandom activity moved there. But it was really popular in Russia (I think it might still be the biggest blog maintainer in Russia) and a lot of critics of Putin used it, so it kept suffering “mysterious” denial of service attacks that were largely seen as being generated by people close to Putin. Because of that, it became very unpredictable, often going down at odd times, and a lot of people moved elsewhere. I still follow a couple of blogs there.

  4. Oh my! Yeah, whenever I tell my mom about my blog, she starts asking how you can make money at it. And I’m like, “That’s not the point! It’s about self-expression.” And she’ll say, “Yes, but how can you earn money, if that’s your goal?” And I never have a clue.

    I love blogging! It had better not be dying! I do worry that I don’t understand today’s social media. I have a shaky grasp of Twitter and no understanding of Snapchat or Instagram. It’s hard to write YA novels when I’m drawing blanks about those things! But… long live the blog!

  5. As long as something has objective value, it’ll never disappear :). Names and appearances may change, but the essence of a blog is simply— Sharing thoughts in text over the internet. Thoughts, text and internet will always exist! (Until the apocalypse).

  6. We make YouTube videos about nature: birds and moose and bear and wolves and other animals we have seen. The audience occasionally and routinely savages us in comments section for our voices: accent, enthusiasm, family interactions. It’s a heavily male (93%) age 18-44 who watches nature videos (per our channel’s YouTube data). This demographic and interaction can cause pain. We just want to spread appreciation for nature.

    We now politely ask abusive commenters to revise their comments to be PG, more specific, and less harsh. Surprisingly, to us, the last several people have either revised or removed their negative comments. We don’t want to go comment-free. We can handle constructive criticism—just not f-you and such.

    We’ve never had a mean word from anyone on WP. This community has been so supportive and beautiful. We don’t have FB, or Insta or Snap or TikTok. Writing is its own expression and experience. We are not planning to go away.

  7. Yes!! Thank you for this post. I’ve seen a handful of bloggers claim that blogging is dying and we all are going to have to start video channels and podcasts to survive. Yeah, that’s a hard pass from me.

  8. I hope blogging isn’t dying, since I love to read blogs and enjoy writing mine. But I have to say, I used to get many more readers and vastly more comments three years ago than I get now. Is that because blogging is dying? Or there are more blogs out there now and so it’s harder to get readers? Or perhaps my blog was more interesting to people three years ago, I don’t know! For now, I’m sticking with it.

    1. I’ve noticed that quite a few bloggers don’t stick around for that long, so to maintain readership over longer amounts of time requires bringing in new readers, which I’m guessing is hard with a private blog,

  9. I’ve heard about blogging being on the downfall when I started blogging. I think I didn’t care and I like things that are not super popular or ‘in’. That’s just me. I find WP more manageable. You can write whenever you want, you don’t need to set up cameras and lighting or do make up. I think that there is more social media out there and that some people like to try the newer things maybe. I think that YT is dying too, it’s so boring there days. And the others don’t appeal to me ( like Instagram) and I also don’t get them (like TikTok and Snapchat). Maybe I’m old or maybe with time I will be back in fashion with my ‘old ways’. Maybe I’m a true ‘hipster’ 😂

    1. I don’t get Snapchat either and don’t actually have any idea what TikTok is. Social media may be great for some people, but I’m happy to be a dinosaur in that sense,

  10. Hm interesting. I think I only just saw someone talking about the collapse of blogging. Surely it’s declined in popularity but that doesn’t mean it’s dying. Someone I love dearly but is not a reader once told me that books were going to die out because of the internet and digital reading. Ha, never. There are so many people like all of us here who are still attached to this form. Just as there are loads of people who love physical books. I don’t think blogging will die because most bloggers read blogs and many blog readers write blogs. So it would seem we are perpetuating our own cycle.

    While video editing is hot – I don’t do it or watch many – I think blogging/writing is more flexible. I started my blog to create a platform for people to get to know me as an author/person. I’ve had my struggles in figuring out just what I’m doing but it didn’t occur to me that the blog itself would make money. These days though everyone wants to go viral. People have heard about the millions made on YouTube and they want a piece. The blogsphere is perhaps a bit more “weeded out” because the easy fame isn’t to be had here, not in the fast and easy way that everyone is reaching for.

    I guess I’m not surprised to hear people are commenting less. The world is about moving through things quick, keep everything coming like a conveyor belt. Take it in, move on to the next. It’s so much easier to glaze over what you’re reading and hit like. On to the next. There’s also the liklihood that people are procrastinating when it comes to leaving comments. I try to always comment. A lot of time I might not be in a position to comment right then so I hit like and make plans to go back through my list of likes and comment. Guess what? Sometimes that doesn’t happen.

    Great post and discussion. Thank you!

    1. I like the analogy to physical books. Even though there are more options out there doesn’t mean that older options will die out.

      And I agree that the blogosphere is not where the people wanting to go viral and make loads of money are likely to end up.

      I see some blogs getting a lot of comments, but perhaps it takes more active, consistent effort to generate that vibe on a blog.

      1. I think you’re right that it’s an ongoing exercise. Some people get a lot of word of mouth attention and maybe luck has something to do with it as well. Maybe sometimes we get lucky in catching the eye of a chatty person! 😀

  11. Huh…I have never heard that before😕 This is new. I don’t think blogging will go always because need a place especially when it comes to mental health they need a place to can feel they’re not alone. If anything else for users they have more options to know more about mental health in ADDITION to blogging like vlogging and forums and podcasts and instrgram. But yeah, if a blogger is expecting to make a lot from this they will be SORELY disappointed😒 At this point they have to be INCREDIBLY patient with the process or just enjoy the joy of blogging.

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