The blogging world and all things blogging-related can be a huge time sink. Given that most of us don’t have unlimited amounts of time, some form of time management is called for. So, let’s take a look at some of the different tasks we may want to allocate time to.
Reading Other Blogs
There are a seemingly endless number of blogs out there. You could spend forever scrolling through the WordPress Reader looking at certain tags. If your blog has been around for a while, you may have accumulated a long list of blogs you’re following; for me, that’s over 1600 (although some of those are no longer active). That can mean that scrolling through the blogs you’re following in the WP Reader can be quite time-consuming.
For me, this is the area that is most likely to throw off my time management. I like to read other people’s blogs, but sometimes that ends up coming at the expense of other areas that I want to devote time to.
Most of us have a certain posting frequency that we’re aiming for. Consider whether the frequency you’ve chosen is actually feasible and sustainable for you. There’s nothing “wrong” about decreasing your posting frequency to find more balance. You can also cut back in the amount of time spent in other areas if writing is something you want to prioritize.
For me, the amount of time it takes to write a post can vary widely. Sometimes I can bang out a post in 15 minutes, while other times I’ll spend a week plugging away at it. Whether it’s writer’s block, the effects of illness, or just life getting in the way, this is an area where the amount of time needed to produce a certain output isn’t necessarily going to be consistent.
Finding Images and Creating Graphics
Sometimes you can pop over to Pixabay and find an image right away and be done within a minute or two. Other times, it might take a while to find the right image. Or you may want to take an image and create a graphic on Canva that’s specific to your blog post.
It’s easy to get caught up in this particular area and spend a ton of time on it, but try to keep in perspective how important it is in the overall scheme of things,
Promotion on Social Media
You can set your blog posts to auto-share on Twitter, Facebook, and LinkedIn, and if you’ve already created custom graphics for your post then it’s pretty quick to pin that to Pinterest or post it on Instagram. However, to really gain any traction on social media, you have to devote a fair bit of time to it. Personally, I’ve found that Pinterest gives me the most bang for my buck in the sense of creating traffic without spending a ton of time on the platform.
Twitter comment threads are one way of promoting a blog, but from what I’ve seen, the people who benefit the most from that have some serious hustle going on and are consistently among the first few people to respond to these threads. I will never be that on the ball.
Since social media isn’t really my thing to begin with, it stays pretty low on my priority list. The vast majority of my blog traffic comes from WordPress, so reading and engaging with other blogs on WP seems like a better use of my time, especially since I like WP far more than social media. The right balance is going to be different for everyone depending on the priorities for you and your blog.
Matching Priorities to Time Spent
There is no magic ratio that’s going to be best for every blogger when it comes to the amount of time and energy that gets devoted to these different areas. For some people, images and social media promotion aren’t going to enter into the equation at all. The key is making sure the way you’re allocating your time is consistent with what’s most important to you. No matter how much you might want to do everything, that’s just not going to be possible. Blogging shouldn’t feel like pressure, and if it does, then it’s time for a strategy overhaul.
Is time management something you struggle with when it comes to blogging?