Blogging and Writing

Do You Promote Your Blog on Social Media?

Blogging toolbox: Do you promote your blog on social media?

First off, there’s no rule that you have to promote your blog on social media, or be on social media at all for that matter. However, I know many of us are, so why not chat about it?

I’m not all that big a big fan of social media, and if it wasn’t for blogging I wouldn’t be on it at all.  However, I do like my blog to have a presence online beyond just the reach of my website, so I have some social media accounts that are all mental health-focused. I don’t have personal social media accounts because a) I don’t know people, and b) I don’t like people.

I’m also not a fan of self-promotion. It’s not a confidence issue; it just feels like work. Work that I’m not interested in and not particularly good at, yet it fits with some of my goals, so I stumble along as best I can.


I started my Twitter account pretty soon after I started my blog.  All of my blog posts get automatically posted to Twitter.  I don’t dislike Twitter, and I get to see a broader cross-section of the online mental health community, but I find it quite overwhelming in terms of the volume of information.  The amount of stuff that’s on there just seems endless.

I also don’t do much in terms of status update-type tweets because my day-to-day life is pretty boring (by choice) and there isn’t really anything going on to talk about in a snappy little tweet.  It fascinates me how prolific some people are on Twitter, because I just don’t have that much to say.

Comment threads

There are a variety of different Twitter accounts that run promotional comment threads, but the basic idea is the same.  You’re supposed to leave a comment with a link to your latest blog post, retweet the comment thread, and have a look at (and comment on) the posts that other people leave links to in the thread.

I can see how this would generate views, but I wonder if it would actually translate to more followers.  At least some of the other people leaving their own links on the thread are going to play fair and check out other people’s blogs.  However, I’m guessing that for a certain segment of people participating the primary motivator is to be discovered rather than to discover other blogs, and I wonder how many of those people would choose to actually hang out and stay awhile.

I would also wonder if there are diminishing returns the more often one participates in these comment threads.  And is there much new blood getting injected into these threads, or is it mostly the same people over and over? I really have no idea.


My Pinterest account got started at around the same time as my Twitter account. Pinterest is my favourite social media platform. It’s very low-maintenance in that you’re really not interacting with other people directly in the same way you are on other platforms. There’s no sense of needing to get “caught up” on other people’s pins. It’s also possible to get a wide reach without having big follower numbers. I get a pretty steady stream of traffic to my blog from Pinterest.

Pinterest is the third-largest source of traffic to my blog, after the WordPress Reader and search engines.  As I write this, in the last week I’ve had 124 visits to my blog from Pinterest.  I only have 721 followers on Pinterest, but my monthly views range from 400ish-500ish thousand.


A Pinterest business account is a good idea since you’ll get more data on how your pins are doing.  As already mentioned, a high follower count isn’t needed to get your pins viewed.  There can be very large variations in short periods of time in the monthly views statistic, so try not to get too hung up on that.

While the mysterious Pinterest algorithm determines how often people are going to see your pins, I think there is also a heavy dose of luck involved.  If someone with a big reach repins one of your blog post pins, that alone could bring a bunch of traffic your way.  When I pin something I usually have very little idea if it’s going to do well or not.  The more you pin, the more likely it is that some of those pins will become popular.

Pinterest Tips & Tricks

To create a pin that’s going to get noticed, you’ll want to do more than just pin the stock image that you may plan to pair with your blog post.  If you want to create pinnable images, is your best friend.  It lets you create designs in the optimum size for Pinterest (1000×1500 px).  There’s a wide variety of templates available that you can use.

You can create multiple boards, and make sure you enter a solid description for each one, as that’s one of things that Pinterest uses in determining how much it likes the pins in your board. My impression is that Pinterest likes bigger, busier boards, as opposed to a bunch of small boards. Creating sections within your boards can help you to stay organized. You can let the board cover be selected by default, or you can pick your preferred image. This should be a square image, and the Pinterest guru advice I’ve read says that all of your board covers should look pretty similar to keep everything consistent.

Besides creating new pins, you can also save pins you’ve already created to a different board. Pinterest isn’t all that keen on this, so avoid resaving pins more than a couple of times, and space them out.

You may come across group boards, or you may decide to start one yourself.  With most of these, the expectation is that for every pin you add to the group board, you will save one of the pins from the group board onto one of your own boards.  This can give your pins greater reach.


I’d already been on Pinterest for quite a while before I realized that they use hashtags, as they aren’t particularly obvious.  Pinterest won’t pay any attention if you go back and add them to an old pin, but definitely use them for your new pins.  When using hashtags, think along the lines of descriptive search terms; Pinterest hashtags are a lot more focused than some of the rambly hashtags you’re likely to see on Instagram.

Pin descriptions

Besides hashtags, it’s a good idea to create descriptive file names for your Pinterest graphics.  For each pin, it’s also a good idea to give a substantial description of what the pin is about, because this makes it easier for Pinterest to figure out what the pin is about so it can display it to relevant people.


Tailwind is a service that allows you to schedule your pins. It will also figure out the times of day that are best for you. You can also use Pinterest itself to create and schedule posts; I believe this is only available for people with a business account. Apparently, weekends, mid-afternoons, and late evenings are the best times to post.


I started a LinkedIn account earlier this year that’s blogging/writing focused.  I don’t spend a lot of time on LinkedIn, but my biggest reason for creating a profile is that LinkedIn profiles show up really high in search engine results, and as an author, I want to be visible.

WordPress lets you automatically share posts on LinkedIn. I’ve disabled that, though, because it’s a different audience there and I’m not sure that it’s the best fit for the majority of my posts.  Instead, I share posts individually as appropriate.


Instagram is the newest addition to my social media world.  I don’t use it every day, and I still only vaguely know how to use it (what are Stories???).

When I started the account, I decided not to focus on blog promotion; I just didn’t want it to feel like an obligation.  Instead, I use it to share positive stuff like guinea pig photos, nature pics, and quotes.  So if you want to see more guinea pig pics, that’s where they are.


I had a Facebook account for a while when I first started blogging, but I just didn’t like Facebook, so I decided to call it quits.  Earlier this year, I tried to start a new Facebook account because of a specific group I wanted to join, but Facebook decided I wasn’t a real human being and deactivated my account until I provided them with photo ID.  I figured that was a pretty good sign that I shouldn’t have Facebook in my life.

Interestingly enough, though, I still get traffic to my site from Facebook, presumably from other people sharing my posts.


Here’s a look at how many visitors I’ve had from different social media channels over the last month:

  • Pinterest: 437
  • Facebook: 306
  • Twitter: 83
  • LinkedIn: 10

I honestly don’t know where all these Facebook visitors are coming from.  WP stats don’t tell me, and from what I can tell Google Analytics will only show me the link to my site that was used, not where that link came from on Facebook.  Weird.

I could try to up my Twitter game, but at this point, I just don’t care enough to put in the work.

I would be quite content to hang out on WordPress and never venture beyond it.  My social media feeds are very highly controlled so it’s not that I’m seeing things that are distressing, it’s just all very overwhelming.  Still, social media can help a blog grow faster, and I think if there is a business aspect to a blog social media becomes more important.

Do you use social media to promote your blog?  And if so, what are your key strategies and goals?

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66 thoughts on “Do You Promote Your Blog on Social Media?”

  1. My posts auto-tweet same as yours. I enjoy poking around on twitter ~ I follow my daughters and poets and otters and other nice stuff. I try to write poetry for the prompts there but usually don’t have enough time.

    I’ve been saying for years that Facebook sucks and more and more people are agreeing and leaving. I don’t miss it at all. My posts used to auto-update there, but my fb peeps would generally comment on fb, which drove me nuts. I deleted Instagram along with fb.

    I recently made a Pinterest, but haven’t done anything with it. I’m not sure how it would help me. Maybe I’ll post about that and ask…

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  2. I have Pinterest but don’t use it. I have Twitter but don’t use it, even though it auto-tweets new posts. I have FB but my account lies dormant collecting virtual dust. I also have an IG account which isn’t being used at this time due to mental health reasons. I have a LinkedIn account which also auto-posts new blog content, even though I hardly use LinkedIn itself.

  3. No big appetite for social media platforms and loading my posts there. Though I dropped a post on my FB page once and I had the 2nd most hits ever. No big deal because I’m not well read or looking for exposure at the moment. I suppose if you’re published – or plan to be – they all have certain pros and cons. Way too many haters out there. LinkedIn has lost its credibility from its earliest days, i.e. people avoiding work or networking for new jobs. WP is a friendly, supportive and nurturing community.

  4. I don’t want to go there. I have a bit of a bitter taste about social media after what happened when Jack and I were living together. But WP has been friendly, and I can keep my anonymity here.

  5. I’m only on Twitter and quite like it, and my blog is connected to it so my posts are tweeted automatically. It doesn’t give me much traffic though because my account is protected, and because I don’t really write much there if at all. I sometimes tell myself I should but interacting with people on social media feels a bit overwhelming so in the end it hardly ever happens. I mostly use Twitter as an additional RSS feed to stay up to date with things and people that interest me. Other than that I have no social media. I used to be on Facebook years and years ago for a while, but was never active on there. It always felt so huge and overwhelming and pressuring to me, and I couldn’t figure out how to actually use it as accessibility of it for the blind wasn’t ideal so it was just super confusing. After a while I deleted my account and then made several trials after some time to get back to it again, just out of curiosity, but the last time it creeped me out suggesting me people that I might know, whom I knew and had no desire to keep in touch with anymore. It just makes a creepy and unfriendly impression on me so I don’t use it and wouldn’t even use it for the sole purpose of my blog. Funnily, I also get some traffic from Facebook, very little but almost every month, and my posts don’t seem to be shared often on social media overall, so that’s interesting.

    1. I’ve also gotten creeped out by the people you know suggestions on Facebook, and wondered how Facebook could possibly know that I knew them. But I guess Facebook pretty much knows everything about everybody.

      1. Very possible! My guess was that it could be the IP address, and then I heard from someone that it’s based on phone number or email apparently, so they match you with people who have your phone number or email on their contact list, which is quite shitty as people have no influence over it. But then it doesn’t make sense in my case because I’ve changed both my email and phone number after I have disconnected from those people, so it must be a lot of sources. So intrusive.

  6. Personally, I mostly use Facebook and Twitter. I’m not really fond of pictures and videos which makes Pinterest and Instagram pretty useless for me. But who knows, maybe that will change at some point.

  7. I only really use Instagram and Twitter. I don’t have a personal facebook account so it got tedious trying to maintain a facebook account for my blog when I really didn’t want to be there. Funnily enough, I still get a lot of referrers in my stats from Facebook. 18 alone in the past week. I guess that means that people are sharing my posts to their facebook pages…?

    That’s a good point about the LinkedIn pages being high-ranking on google. I think if I ever identified myself on my blog, I’d probably connect it to my LinkedIn.

      1. When my stuff first got shared on Facebook it used to drive me crazy and I wanted to know who was sharing and see if people were leaving comments about my stuff on facebook about my posts that I would just never see.

        Then I kind of just… let it go and thought “You know what, that’s kind of cool that people are sharing my stuff to their facebook page. Somebody liked what i said enough to share it! I’m pretty lucky in that sense”

  8. “I don’t have personal social media accounts because a) I don’t know people, and b) I don’t like people.” I feel the same way about social media!!! I’m on fb to network with other therapists and to get referrals from them. I promote my blog content on Twitter in a conservative manner. Try it makes Twitter a lot less overwhelming. I’ve tried all the other platforms and usually end up quitting them. Medium gets my site some traffic and so does my newsletter

  9. Great subject. I only have so many hours to my days… when I publish a new post, I’ll send it to various social media, but some I‘m rather half-hearted about

    For instance, twitter seems to send me only folks who want to sell stuff to me. Same for pinterest & insta. Since I’m hoping to find folks who enjoy reading books — novels to be precise — I tend to think facebook people trend a bit older & they’re more likely to want to do more than look at pictures…

  10. I’m an avid user of Facebook and Instagram. I use it to keep up with friends both online and offline.

    I love instagram in particular, where I’ve made many mutually supportive online friendships, and some have become offline friends as well.

    But I’ve zero desire for ALL my offline friends to know about my blog, so if I share posts, it’s to my private instagram account where fellow survivors-who-are-working-on-healing can read if they want. I never share to facebook.

  11. This was a super interesting read! I promote my blog on Twitter and Instagram, Twitter being the most helpful. If it wasn’t for Twitter comment threads I’d get very little traffic over on my blog compared to what I’m getting at the moment, unfortunately.

    Soph – x

  12. An excellent topic Ashley and post.

    I used to have this blog connected to Twitter but it just peed me off too much so l quit Twitter. it was connected to FB for a while, but the biggest issue is that each of these platforms have their own very unque follers and users and to sync everything right you have to spend quality time on each.

    I struggle with time here anyway, how l could balance FB, TWIT, IG and Pintie well lordy knows … although, next year l do have plans to start a feature that uses FB as a private group function, and that will carry on unless l can figure a way of utilising the feature properly in WP to incorporate the new feature – if l can then l’ll not bother because l really do detest FB.

    Lots of people receommend Pintie but l just cannot see how l could benefit from just yet, but l will investigate it properly next year 🙂

    1. I definitely find Pinterest easiest in the sense that you can get away with spending very little time there, which is important for me since WP is my priority.

  13. I’m horrible at social media. I use Facebook out of necessity because some groups I belong to prefer that but I’d like to be done with all of it!

  14. I have a Facebook page that’s a replica of my blog site. I have an equal amount of followers on each. My Facebook page it linked to my personal Facebook page so… all 700 of my Facebook friends know I have mental illnesses, and know about some of the crazy sh*t I’ve done. It’s a little embarrassing. But I was ready to come out of the closet. What’s interesting is that some of my biggest supporters on my Facebook page I hardly know. And some of my closest friends in real life don’t even follow my page! Go figure

  15. I’ve tried all the above and to be quite frank, Tumblr and Twitter was more useful in getting exposure but too distracting. I may not go back to neither one for two reasons: one, feedback is rare in the poetry community and two, people have lowered the bar for poetry. Instagram is a junk pile that I refuse to use 😂

  16. I just created a LinkedIn account and was having the same thoughts about posting articles there. It doesn’t seem like the right audience for everything I want to post, so think I’m going to do it, as you say, “as appropriate.”

      1. I also gave Tumblr a shot but didn’t like the way it auto-posted there, with no photos carrying over

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