Do You Repost Your Own Content?

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This is one of those blogging topics where there is no right wrong, there’s just what works for your blog.  In this post I’ll cover a few things to consider when making a decision.  And to clarify, when I say repost, I don’t mean doing an update to an existing post, but rather changing the status of a post to publish again at a certain date and time.

Let’s start off with the benefits.  If you’re not blogging super frequently, reposting is a good way to get back up near the top of the WordPress reader so that more people are likely to see your post.  If you posted a few days ago and some of your regular readers missed it, they’re probably not going to be looking that far back in the Reader, so by reposting it you give them another chance to see it.

You can also repost older content that many of your newer readers wouldn’t have seen before.  Most of us get better at blogging with practice, so if you go back and spruce up one of your early posts, it may get a very good response if you repost it now.  Just because some of your content is older doesn’t mean it’s no good anymore,  so why not bring some of it out to play?

Reposting can also save a lot of time if you’re posting the same thing on a regular basis, like a call-out for a series that you run.  Another way to do it is to take advantage of the copy post feature – I find this convenient as I’ll create a template for a weekly series, and then each week I can make a copy of that template draft to write up the current week’s post.  It saves a lot of time.

One of the downsides of reposting is that it changes the permalink associated with your post. blog permalinks take the form of:

I believe that when you’re self-hosted you can set up your permalinks so the date is not involved.  I haven’t come across a way to do that in, though.

So, let’s say I had created a few internal links on other posts to point to that compassion-focused therapy post.  (Note: internal links are links on a blog post/page that connect to another post/page on your site.)  Or perhaps I had shared the post on social media.  If I republish that post today, the new permalink will change to reflect today’s date.  Anything that linked back to the original Sept 20 post will generate a 404 error (page not found).  That’s not a good thing for people trying to view your post.  Broken internal links also look bad to search engines.

For some people, this isn’t going to be an issue at all.  For others it will.  It all depends on how you run your blog.

There’s another potential downside that can come with reposting to stay current in the WordPress Reader.  You’ll need to figure out the right frequency so that you’re visible but not overzealous and overly visible.  If you’re doing it too often it can be a bit much for readers.  It’s been quite a while since I’ve seen anyone not strike the right balance, but there’s been the odd time in the pas that  I’ve seen bloggers do a good job of finding the right balance, but there’s been the odd time I’ve thought the blogger needed to ease off a bit.

Personally, I don’t do much reposting.  The biggest reason is that I do a lot of internal linking on my blog, and I don’t want to inadvertently mess up my links.  One thing I do repost, though, is promo posts for emerging blogger and any other series I have going.  I always create my links to the static series page and than promo posts, so I know it won’t disrupt my linking.  It’s also easier for me because I don’t have to take the time to do a new post each time around.

Is reposting a strategy that you use on your own blog?

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60 thoughts on “Do You Repost Your Own Content?”

  1. I’m debating whether or not to repost my recovery story this week as it will be my blogs first birthday. Im the same, I don’t like to mess up the internal links too.

    1. I thinkl that’s agreat idea. One way to do it would be to copy the content into a new post, then on the original post just leave the first paragraph or something and link to the new post.

  2. I reposted some of mine today. Sorry if it was over-zealous!

    They were pretty latest ones anyway, so I think if people did already see them, they could just move on. I have a few new followers, but I also spruced up an old one but just edited, but didn’t repost. Most of time I just edit.

    If I am doing a repost it’s not generally for more likes, but just to move a few around a bit, as I added some content on some and changed a few bits here and there. This is the trouble with me, I change my mind a lot.

    That’s a good thing to think about with the links. I don’t know if I’ve messed any of mine up.

      1. Mine don’t get many views or likes anyway, nor do I have lots of followers in the hundreds.

        I have come across someone who reposted loads before.
        And I was like whoa! It didn’t look like this person had made any changes either.

  3. Haha, I’ve already scheduled a post about this for tomorrow’s peeve. The answer is NO, I do not, so you can pretty much guess the tone of my peeve from there. 🤣

  4. Oh yes I repost. There is important information that we all need reminders about.
    I use many excerpts from books that are still relevant and important

  5. Only time I share my old blog posts is by sharing a link in a new post and referring back that way. I don’t do the complete repost thing for I don’t want my internal links changing.

  6. A great post Ashley – l do reblog my content as you know – in the last eight weeks all my schedules have been going through various changes and from tomorrow l am completely under the new policy of posting, although l have been trialing it this weekend and it’s working very well.

    I do as you know a Greetings post which is first published at 6.35am, it is then reblogged 12/13 hours later to capture a different market – and l reblog a piece of poetry at 8.55am from my vaults which goes or was going out 12 hours after 8.55pm.

    I also used to reblog three times a day a promotion post especially if it was to do with a challenge competition coming up.

    From tomorrow, l am no longer going to reblog content twice – so the first post of the day is the new 6.35am and the poetry is at the new time of 9.35am – they will no longer be reblogged. Promotion posts will also no longer be reblogged.

    From tomorrow each and every day l will only post publish 6 posts over 18 hours from 6am – 12am – so one every 3 hours. All apart from the vaulted poetry will be new content for the day.

    I have studied the reblogging value over the last three months and it’s initial posting is fine so reblogging serves no additional purpose. The only content that might be reblogged is not even a reblog but another blogger’s content post – so a share, but that will still be classed as one of my six.

  7. Pretty good points you have brought up here.
    I did a reminder post last evening to catch the attention of the evening readers that don’t see some of the post. This one just happen to be the “Working on Us” post from last week. I had no idea that an error message would appear if I copied the link over to a new post.
    I guess I won’t be doing that again.

    1. No, what you did is totally fine. What could cause problems is if you actually went into the original Working On Us prompt and changed it to re-publish on the weekend. Creating a new post and linking back to another one is totally okay.

  8. If we have to repost something or want to repost something, we do create an entirely new blog post (featuring the reposted content) and put that post in a “Reposted” category.

  9. I was thinking about how to go about it, the reblog thing. I never thought about broken links. There is a lot to discover in the Blogworld. 😀

  10. Time to time I’ll cite an older post I’ve written, but as a regular thing? Nope. And sometimes I’m embarrassed to find, if I read some of those old posts, that I’ve rehashed a previous subject. So perhaps being organized is the key.

  11. I don’t personally repost my posts. I’ve noticed that a lot of the bigger bloggers do it, though. They’ll take something from a week ago, or even a month or six months ago that didn’t get the traction they wanted it to get and repost it to present day. It seems to work for them, but like you mentioned above, it does change your links.

    For me, I prefer to link old posts into my present posts. That way, if someone wants to go back and read it, they can. But, people aren’t seeing the same post on their feed more than one time. Because I definitely notice when people repost, so I bet they’d notice if I were doing the same.

    For the record, I don’t think there’s anything wrong with it. I just don’t know that I would?

    1. I’m not sure either. It probably makes the most sense to me if someone is only putting out new content a couple times a month but they want to keep their blog more active than that. I’m with you, though, I’d rather do a new post that links back to older content.

  12. As you might remember from a little while back, I was contemplating whether I wanted to republish old blog posts. I decided to do so, after the feedback I got.

    For me, republishing old posts can serve one or both of the following purposes: a) introducing newer readers to some of my older content, and/or b) “bumping up” a post because it’s a topic/issue that has become relevant again. Republishing my old post on body image issues a couple weeks ago served both purposes–the topic became relevant again because of Bill Maher saying that we need to bring back body-shaming, and I introduced to more readers some content I wrote when most of my readers weren’t familiar with my blog.

    Of course, I want to be judicious with how frequently I republish old blog posts. I want the majority of my content to be new and fresh, but if a particular “blind injustice” I previously wrote about comes up again, I will definitely look to republish.

  13. You are such a genius at all this blogging stuff! 😮

    Nah, I never repost because my content is mostly diary-oriented, so it’s all in order as it is! And I can almost always find new blog fodder from the daily advice columns, although there have been times where I feel like, “I can’t blog about any of this! Lame columns… rats.” But I can see how reposting would be valuable if your blog was more content-based or informational-based.

  14. Great subject, Ashley! I’ve reworked & updated a few very old posts, then deleted their originals. Sometimes on posts that are of related subjects, I’ll manually include links to the prior ones. My aim is to be personal, my worst nightmare to appear automated…

  15. I reposted when migrating my personal blog onto medium and onto my business site. I don’t typically repost the same content though. Good post!

  16. This is very helpful. I occasionally repost my blogs, but very sparingly. Mostly older posts that I’ve “spruced up,” as you say. I try mostly to post new content, but sometimes there are posts from 6 years ago I know no one has even read. Thanks for the tips!

  17. I haven’t actually thought about reposting, but I have been wanting to drop the date from the permalinks. I did find a plugin called Permalink Manager Lite today, so I haven’t had a chance to see how it works with my coming posts, but it seems to work when I go through my blog and click on links to my posts. The links work and the date has been dropped from the permalinks.

  18. I’ve wanted to repost some “old but gold to me” posts of mine from back when I first started and had no readers.

    Some of it is information, some of it is resources I’ve found helpful, and some are lengthier posts giving context and background to the people in my life whom I tend to write about. I internal link back, but it seems like hardly anyone reads them, which I admit, is a little disappointing.

  19. Good gosh, no. I can barely stomach the thought of being ignored by millions of WP junkies during the original post. Reposting would only reinforce the irrelevance and unnecessariness of my blog. 😊 I tend to insert internal links to my other posts, which does very little to drive fresh traffic. Seriously, excellent information and direction for relative newbies like me. Thanks, Ashley. Enjoy everything you write.

    1. Thank you! Internal links are still useful for search engine optimization even if no one’s clicking on them. I do a lot of internal links, maybe 10% for the sake of readers and 90% for SEO.

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