The notion of personal branding seems to be very popular these days, but what is it and does it apply to bloggers? Should you have a blogging brand?
Initially I was really turned off by the concept, because it felt very commercial and contrived. Over time, though, I’ve come up with my own take on personal/blog branding that’s primarily focused on creating an effective delivery system for the message that you want to send out to the world via your blog. It doesn’t have to be about money or business or any of that kind of thing. And while the term branding sounds very artificial, I think for most bloggers the more genuine you are with your blogging brand the better.
How do you connect with your audience?
When it comes to your blog, who are you talking to and how are you talking to them? Are you connecting with people via a shared niche, or are you sharing a wide range of interests and really using your personality to connect with people?
There’s no one right way to connect with other bloggers, but figuring out how you want to connect can help you to stay focused. How you communicate with those who engage with your blog will also be an important foundation for your brand.
Consistency across platforms
If someone who was familiar with your blog stumbled across your social media or another online platform, would they recognize you right away? That recognition might come through things like your username, profile pic, logo, banner image, or other elements. Being consistent across all platforms will make it easier for people to recognize and engage with you.
Do you have a logo for your blog? Do you have a site icon? Canva.com is a good site for creating these kinds of designs. Your logo and site icon can be the same image or a bit different, but a consistent theme is a good idea. These will help to make your blog more immediately recognizable.
There are a number of different elements to consider in terms of your blog’s visual appearance. You can be consistent with your colour scheme by keeping track of the hex codes for your chosen colours. Hex codes consist of a hash symbol followed by a code of six alphanumeric characters. If you find colours that you like and want to obtain the hex code, there are online tools available such as https://imagecolorpicker.com/ that will allow you to pick hex codes out of selected points on an image.
As a blogger, what you have to say matters, but just as important is how you say it. It can be easy to get caught up in what you should do or how you’re supposed to write, but I firmly believe that being your authentic self is 100% the way to go.
Your voice will be influenced by the goals you set for your blog. Do you want to educate people? Do you want to lay all your feelings out so people can connect with you on that level? Regardless of what style of voice you use and what goals you set, having compatibility between the two can allow you to have the most impact on your readers.
It will take some time for new bloggers to find a voice they feel comfortable with. I suspect this is something we all go through as we get settled into the blogosphere. Having a certain blogging voice doesn’t mean you can only write about certain things, but it helps your readers recognize an underlying element of you across multiple different posts on a variety of topics.
Have you given any thought to your blogging brand?