I started blogging in October 2017, so I’ve been blogging for just over a year and a half. While I try not to pay much attention to stats, I noticed a seasonal blog traffic pattern last summer and I’m wondering if it will repeat this summer. I’m much less interested in the numbers themselves than in any patterns they might reveal about the blogging world.
Last year my number of visitors and views decreased during the summer. This year, I noticed a drop in my own stats in June, but I also got the sense that there were fewer people actively posting in the blogosphere in general last month.
One potential reason for seasonal blog traffic changes is what’s happening on the blog itself. When I had my summer drop last year I was consistently posting an average of just over one post per day, so that didn’t seem to account for the change. It’s possible that there was a difference in the popularity of the posts themselves, but it seems like a bit of an odd pattern if that were the reason.
If the main reason isn’t with the blog itself, is there a seasonal pattern of activity in the blogging community? Do people simply spend less time in the blogosphere during the summer? It might be nice to know, because while our blogging should not be dependent on stats, knowing about predictable patterns can help in making decisions about timing.
For example, I’ve got a new project that I’m going to be launching on my blog in the next little while. I had originally been thinking about launching it in the summer, because I thought that’s when I’d have everything prepared. Yet if it’s likely that summer is likely to be a lull time when not as many people are active on WordPress, maybe it would be better to hold off on this for a couple of months.
I like to post every day regardless, but for anyone who’s struggling to keep up with the posting schedule they’d like to maintain, maybe summer is a time to back off on posting and try to save up some posts to have in reserve for later on when things pick up.
Knowing about patterns can also help to counteract those nagging little thoughts that come up sometimes, those “I’m not good enough”, “my blog isn’t as good as so-and-so’s”, “people don’t want to read my posts, etc.” Sure, we all know we shouldn’t have those thoughts, but I think they’re a natural part of the blogging experience. And if you know ahead of time that even if your follower numbers stay the same, your views are likely to drop off during the summer, it becomes easier to just go with the flow knowing the blogosphere will pick up again in the fall.
Of course, not all of our readers are in the northern hemisphere, and our Aussie and Kiwi friends are heading into winter, but I think it’s fair to say that the majority of English language bloggers are heading into summer right about now.
Have you noticed seasonal patterns in the blogosphere? It would be particularly interesting to hear from people who’ve blogged for several years as to what kind of patterns they’ve noticed.
Want more blogging tips?
The Mental Health @ Home Store has a FREE how-to guide on building a WordPress.com blog from the ground up. It’s got lots of useful tips whether you’re just getting started or wanting to take advantage of more of WordPress’s features.